I’ve always been a sucker for fun and cute cosmetic packaging. This Missing You Honey Bee Hand Cream has it all; even the name is just so cute! Not only is the packaging unique with its honeycomb structure the bottle itself has a fun face giving each hand cream a personality. Also, part of the profits are donated to the international organization World Save Bee Fund, a great cause that supports and gives public attention to the issue of saving bees. Read more about this great project from Etude House.
“The hand cream series Missing You Honey Bee from the Asian cosmetic brand Etude is the main product of a campaign for the protection of honey bees. The charmingly designed containers represent little insects and are made of a material that is easy to recycle. The honeycomb-shaped outer box is made of recycled newspaper and printed with soy-based ink. The hand creams are made of 90 per cent natural ingredients, free of parabens and colourants. Part of the profits are donated to the international organization WSBF (World Save Bee Fund).
Designed by Design Team Etude Co., Seoul
Head of Marketing: Jung Jae Won
Creative Direction: Jung Mi Jung, Yu Cha Young
Product Design: Sul Se Mi
Graphic Design:Sul Se Mi, Kim Bo Ram (purun image)
Concept: Jung Kyung A
Product Planning: Yu Yeon Jeong