Is it still possible to stand out on a crowded, craft beer shelf? Together with the illustrator Kinga Offert, creating the visual identity of Minister Brewery, we focused on the author’s approach to the brand image and breaking down with beer cliches.
Richly illustrated packaging is an important part of the brand’s world – in a surprising and humorous way, they tell the story of individual styles of beer. The premiere of a new beer is always announced by a gif – created on the basis of a selected label element.
The young spirit, urban and artistic positioning of the brewery packaging is the result of discussions with the brand owners, which are our friends and long-term clients – including common projects as first edition of the Minister Beer and the visual identity of the craft beer pubs Ministry of Brewery.