Soulsight was commissioned to design Miller Fortune, a line of beer that is more spirited and inspired by “spirited nights.”
Designed for MillerCoors, Miller Fortune® is described as a more spirited beer for more spirited nights. Embossed jet black bottles for instant in-hand badge appeal. Heads and tails caps that bring a certain amount of spontaneity to any night. Rocks glasses so it’s served neat like a whiskey. Miller Fortune® fuels bold movement.
Designed by: Soulsight, Highland Park, Illinois, USA.