This project is about the establishment of a Tea brand on the basis of Chinese tea culture and the three religions in China: Confucianism, Taoism, and Buddhism. In consideration of different cultural background such as religions, values and lifestyles, this project offers new proposals on how tea is connected to the three religions. How people drink tea is just the appearance, behind that is their way of life.
In China, the art and practice of drinking tea emerged from a philosophy that honored living a life of grace and elegance, of balance and harmony, of fulfillment and enjoyment. Drinking tea is not merely imbibing a hot cup of water with some leaves floating in it, it is also about how to live each moment of our life, how we approach the very substance of our soul, as well as the ongoing evolution of our spirit. It is part of how we find our place within the ever-changing, ever-shifting universe.
Designed by: Charlotte Xu, U.K.