Agency: The Rookies™
Produced by: The Rookies
Art direction: Jaime Grover, Frank Solano
Modeling 3D: Enrique R
3D + Animation:  Enrique R, Jaime Grover


Description:


©MARGINAL, the first product and publication of a visual collection based on the rookies’ vision.

As the name suggests, the central idea and concept of the rookies™ revolves around the vision portal, the analysis and observation of the way we live, often synthesized and captured as the awake and vigilant eye; in fact, the entire collection is based on powerful phrases that reinforce this concept.

For this first publication, the concept fully adopts the ying yang system, having both sides as a counterpart, on one side we associate leaves and color as the raw material, the positive and natural side; and on the other side we explore the intense flavor as the uninhibited and confrontational side, turning each letter of the word marginal into a character with its duality.

The type has been slightly deformed to have an almost brutal feel that repeats, manipulates and wraps the cans to great effect.

 

©MARGINAL

Featured on Package Inspiration

You may also like
Alcoholic Beverages
Beer label "Sailors Brew"
Beauty
Le Bouquet
Alcoholic Beverages
Shiner White Wing
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates