MADI is the new Pepulha Foods’ brand cookies, created from a new strategy for the traditional tapioca flour cookies. The brand came up with a different position for the product, getting into the snacks field, one with the fastest growths in Brazil. To meet the needs of this market, MADI bets on stylish packages, different from anything we usually find on the shelves of this kind of cookie. From the cookie-shaped transparent window to the unusual color palette and the matte prints, we have succeeded in getting to where no other tapioca flour ever dared to go.
