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Designed by: Monotypo Studio, Daniel Barba, Mexico.
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Maddhu
Maddhu is a family business based in Guadalajara, Mexico, specializing in the production and marketing of desserts and confectionery, specially maccaroons (gourmet dessert of French origin). For the color palette we use a pink stick, black and golden pink; We also take as inspiration the Islamic and Hindu Mudejar aesthetics of the nineteenth century, a period of British colonialism in India and the period of trade between the two nations, a golden time in packaging design.
The central character of Maddhu is an elephant, an animal characteristic of India, that evokes tenderness, sweetness and elegance,
values ​​of our brand.
The name Maddhu comes from the Hindi Bengali idiom, and means sweet.