Agency: DISPENSER STUDIO
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Description:

LIVE BARRELS
CREATIVE FERMENTATION
BRAND DESIGN / STRATEGIC POSITIONING / PACKAGING DESIGN
The Setting
Live Barrels is the new brand of the “creative” industry of rising-agents. It was born in Carpeneto Piacentino from its two founders who boast a long experience in the world of yeasts and want to revolutionise the way of drinking artisanal beverages. Mead, Kombucha and Cider are age-old products that have been the preserve of niches until now, but the rising-agents factory wants to popularise them among customers.
The Intervention
A living barrel from which a tree comes to life is the symbol that represents the Live Barrels brand for Dispenser. Throughout the pack system, the natural raw material from which the recipe originates becomes the protagonist through the fusion with the letters of the product name. A chromatic folder with natural hues marks the various references. The result can well represent a living and natural product.