LIMNOS KRINI is an already existing greek brand, that has been producing greek lemonade since 1977.
The goal of this school project was:
to develop a new mark for german market out of the small greek brand
So, I needed to go through all the phases of a branding process starting from defining target group and main idea of the brand finishing with packaging design-concept, logo and advertising campaign.
CONCEPT & STORY
Ancient Greece culture became an inspirational source for this project. Traditional motif of harvesting is one of the most common themes in greek ceramics. This motif, redefined, became a base of the projects concept. On these vases we see ordinary people working in a garden. Starting from now GODS are picking fruits for YOUR pleasure. Ripe, shining lemons from their garden mixed with the well-water make a unique taste combination of LIMNOS KRINI.
God’s choice for you.
Designed by: Vecherya Maria, Russia,