Wine packaging and branding for a new Merlot red wine. The label, ‘life support’ is for those who love their wine, especially a classy red wine on a Friday, for those who say, “oh I just need a glass of wine.” A gold foiled beating heart with vines as arteries implying that the blood of the heart is the red grapes of wine. The yellow gold colour when printed final will be gold foil to add to the overall concept.