Project Description
Who says that solutions for the Professional Sector have to look boring and unexciting? Meet Easy*, a line of juices for HoReCa customers developed by Delta Foods, a key retail player in juice and dairy.
Inspired by the sensual pleasure typically connected with the juice regime, we went beyond the obvious and incorporated emotion in our design solution. Centered on Pin-Up Girls and a retro visual language, the EASY line of juices breaks the mold and introduces vibrancy and sensuality in a category typically plagued by bluntness.

*”Easy” (brand and logo) is an existing Delta Foods milk brand for professional use.

Designd by: Spyros Doukas, Greece.