Les Trois Ours Manuka Honey is a honey brand based in New Zealand. The brand name is in French because it is an elegant and sophisticated language, which appeals to high end markets. “Les Trois Ours” means 
“The three bears”, it is a reference to the bears in the story of Goldilocks. I wanted to produce a packaging which would work around this famous tale. Also, because bears are usually associated to honey. In the story, the bears ate their porridges in wooden bowls using wooden spoons and that’s how I got the idea to incorporate the extra items in my packaging. These wooden items give a rustic feel while complementing the colour of the product. My colour strategy included white, copper and varying tones of brown, which are fresh, organic and rich colours. My packaging is sustainable in terms of shape, it saves space and only two minimal areas require adadhesive material.
Designed by: Emily Leung, Australia.