Agency: Pölar
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Description: 

Leamo is an organic lemonade made with traditional recipe, but much less rich in sugars (organic agave syrup). Leamo innovates and launches in France the Arnold Palmer otherwise called fifty/fifty, a combination of lemonade and iced tea. Leamo is also a strong mate, infusion of energizing organic mate. All Leamo recipes are made with top quality organic ingredients in accordance with traditional manufacturing techniques.

The idea was to create a sleek, pure and clean design. We wanted colors to be the thing that “pops” for our customers. The hardest thing we had to do was to have only the most important elements of the brand on the packaging. The goal was to get rid of all the beautification, all that was useless and only to keep what mattered most to Leamo: an organic drink that is nothing more than what it seems to be.
I was inspired by a Berlin spirit and Swiss graphic design. As the packaging is also a glass bottle, you can see the drink and we worked so that the color of the drink and the color of the label could match and create a sense of unity.