As a well-respected brand that’s been around for over 80 years, the identity needed a bit of a facelift. The direction of the rebrand focuses on the grilling aspect of Lawry’s products, bringing a more rough-and-refined masculine sense to the packaging. 
Designed by: Natalie Valliere-Kelley, USA.
Lawry's Rebrand
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Lawry's Rebrand

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