Laneway Lager is an exercise in the traditional “high-end packaging” brief. My response to the brief included creating a brand that gave a nod to my exchange semester, paying homage to the great culture of Melbourne. A craft beer brewed in the heart of the city, Laneway Lager sought after a target market of somewhat older drinking-age Melbournites interested in the city’s vibrant culture and world-renowned food.
Hand-lettered vectored typography simulating white ink on kraft paper and an interior print of cobblestones work together to create a sense of quality craftsmanship working in conjunction with industrial structural motifs.
The neck tag includes a phrase commonly uttered among Melbournites – “I know a little place in Melbourne…”
Designed by: Jonathan Valdes, Canada.
 
SONY DSC
SONY DSC
SONY DSC
Laneway Lager
 

Laneway Lager

Featured on Package Inspiration

You may also like
Alcoholic Beverages
Pecha Kucha Wine Label
Food & Gourmet
Parlour
Alcoholic Beverages
Ribeiro Santo Envelope
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates