LAFLEUR is a cosmetics brand for men. This project included art direction, identity design, packaging and labeling design.
The challenge I set myself was to illustrate the brand’s savoir-faire, and emphasize its “exclusive”, “gentlemen-club-like” character. The logo is a flower of which a petal is flying away, evoking delicacy.





LAFLEUR Men Care Branding

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  • Bath products, Beauty
  • November 24, 2018
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