“Lactica” is a brand of dairy products that use vacuum technology that seals the package, ensuring the product maintains its flavor and freshness.
The client wanted a brand that would appeal to a high market type, with a unique and original design that was able to stand out from the high competition that exists in this type of products.
The naming came from the nature of the product, directly connected to the characteristics of the Milky Way, which became our guiding concept. This is clearly reflected in the logo which was inspired by a spot of milk on a black background reminiscent of space.
The natural form of the packages also engages the general theme, since this is the type of packaging used by NASA to send food in space missions.
To seal the whole spatial concept, it was decided to place the nutritional information for each product in an info-graphic that reflects different constellations, leading consumers to a brand experience that exists outside the conventional.
Karla Díaz V
Open Studio by K, Mexico.