Designed by: Miren Maloney, Australia.

A branding identity as well as a beer label and packaging design for ‘Broken Heads Brewery’; a hypothetical coastal shed startup located in Broken Heads, New South Wales.
The design represented as an octopus downing eight ‘bevs’ insinuated the ‘keen’ drinking culture as well as imagery from the sea. The mustard part of the saying then translated into the flavour of the beer, ‘Keen as Mustard’; spiced ale.
330 ml, 4.1% alcohol, featuring original illustrations and typography.
 
Keen
Keen2
Keen3
Keen4
Keen5
 
 
 

Keen as Mustard by Broken Heads Brewery

Featured on Package Inspiration

You may also like
Alcoholic Beverages
Kirin Cider
Food & Gourmet
Mexican Chocolate Stout
Alcoholic Beverages
Laneway Lager
Want to inspire? Submit work
Submit your work!
Featured on Package Inspiration
Download
Sign up with your email address to receive news and updates