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Designed by: Miren Maloney, Australia.
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A branding identity as well as a beer label and packaging design for ‘Broken Heads Brewery’; a hypothetical coastal shed startup located in Broken Heads, New South Wales.
The design represented as an octopus downing eight ‘bevs’ insinuated the ‘keen’ drinking culture as well as imagery from the sea. The mustard part of the saying then translated into the flavour of the beer, ‘Keen as Mustard’; spiced ale.
330 ml, 4.1% alcohol, featuring original illustrations and typography.