Joie Champagne & Mimosa is a modern take on an elegant and classic drink. It’s image appeals to feminine, urban, easy-going, and stylish 20-somethings. The resulting identity and packaging design portrays its affordability, accessibility, and differentiates itself from similar products on the market. Completed as an undergraduate project in the Fall of 2014 at the University of Minnesota — Twin Cities.

Designed by: Leah Palmquist, USA.