Good coffee is great. But the best coffee is even greater. And there is one man, who knows where to find it. Johannes Hornig traveled the world in search for the perfect bean for the perfect coffee. And he returned with a very special souvenir: JOHO’s Direct Trade.
The concept of direct trade is simple. Farmers are guaranteed fair conditions and the customers receive a great product in first-class quality – benefits for the roaster and the farmer. And for coffee lovers, of course. moodley has not only given JOHO’s his name and packaging, but also perfectly embedded the new concept into the world of J. Hornig.
Designed by: moodley brand identity, Austria.
Client: J. HORNIG GmbH
Creative Direction: Mike Fuisz
Art Direction: Nicole Lugitsch
Graphic Design: Nicole Lugitsch, Viola Prüller
Text: Matthias Alber
Project Management: Christina Schachner, Jasmin Gottfried
Image Photgraphy: Marion Luttenberger