Design by: Design Happy

THE BRIEF
In an environment of dusty landscapes, rustic type and cowboy themed packaging, Jekl met with Design Happy with a view to shake up the category, not just with its superior tasting product but to stand apart from the crowd of normality.

OUR APPROACH
Rather than focusing on the product’s heritage we decided to draw inspiration from the unique story of each of the flavours. We created a modern picture postcard themed packaging from each of the variants moving away from muted, earthy tones to a more vibrant colour palette to appeal to a broader demographic.