Packaging Design 04 | Duration 10 weeks
[BASE CAMP]
The company was established in 1780 when John Jameson established the Bow Street Distillery in Dublin. Jameson was Scottish, a lawyer from Alloa. Annual sales are over 31 million bottles, making Jameson by far the best selling Irish whiskey in the world. It has been sold internationally since the early 19th century when John Jameson along with his son (also named John) was producing more than a million gallons annually.
[HIGH CAMP]
Evolution: To evolve their current label keeping the equity of the brand and adapting the packaging to modern times. Using Jameson’s iconic green bottle and adding a gradient paper label with gold rubdowns will make this bottle pop on the shelves.
Revolution: Introducing a modern, sleek and trendy version of Jameson to the hipsters and collectors of whiskey. Whiskey is a popular spirit in bars within a wide demographic. Designing a composition of simplicity gravitates to the two audiences of Jameson. Using a matte black finish on the bottle and gold rubdowns will be the execution for this design.
Designed by: Nicola Broderick, USA.