For 100 years now J. Hornig has been bringing delicious coffee to Austria. It’s a popular family-run business with traditional roots. Nevertheless there’s no better time than now to „restart“ the brand. To focus on the future and to stop following the fashions of the last few centuries. J. Hornig still knows how coffee tastes best: Black, natural and home-made. It’s the essence that counts most. And the pleasure when roasting coffee.
Branding by moodley brand identity.
Designed by: moodley brand identity, Austria.
Client: J. HORNIG GmbH
Creative Direction: Mike Fuisz
Art Direction: Kurt Glänzer
Graphic Design: Kurt Glänzer, Denis Lelic
Brand Consulting: Johanna Ecker
Photography: Tina Reiter, Tina Herzl, Jasmin Schuller
Text: Johanna Ecker, Andreas Kump
Project Management: Christina Schachner