THE ICE AID is a fictive brand for homemade ice cream, which deals with “those” special moments, in which we need ice cream even more than ever. My product is supposed to provide a kind of first aid for the soul, a consolation for any situation.
The concept of the brand is humor, creativity and taste. I liked the idea to work with a self ironic marketing-communication that is visualized with a lot of playfulness and an unusual brandstory.
For the Packaging design I created three varieties in handy stackable mini-containers, which can be also ordered in a first aid kit with all varieties together. Each type of Ice cream reflects its customized mood, is presented with its own character and own world- “Cheer Up” for Lovesickness, “Restore” when you´re feeling hungover and “Cool Down” to recover from a stressed day…
Designed by: Alina Siebert, Germany.