Sugah! Confectionary released a speciality collection of hot chocolate into their line of confections.
Glass milk bottles were chosen to package the product. Due the limited vertical space available on the bottle’s design, an interesting typographic-discovery was made: The word ‘hot’ can be spelled within the word ‘chocolate’, spelling ‘hot chocolate’ simultaneously within the word ‘chocolate’.
Designed by: Brittany Pickrem, Canada.