A packaging system was developed for the Honey Nut Bar to promote its introduction to shelves in health food stores across the United States. The design was intended to reflect the bar’s simple, healthy ingredients and to grab the attention of their target market (healthy moms on the go). Two varieties, dark chocolate and cashews and white chocolate and pistachios, were designed to show off the bar’s major ingredients that include honey as well.

Designed by: Megan Miles, USA.