HolyCup
Packaging

Client
HolyCup is a new portuguese brand of tea. HolyCup aims to change the way the people consumes tea and to do so, the company is selling incredible tea in capsules compatible with Nespresso machines.

Goal
Develop the packaging design for HolyCup tea capsules. A design that helps the company to differentiate from the competitors and that reflects our client’s positioning.

Solution
The HolyCup packaging features a fresh and colorful design. The tea bags are modern and playful, with a lovely color palette that stands out amongst the competition on the shelves. With a vibrant brand personality the new design captures the company’s spirit, a brand for and by a young generation, searching for a new way to enjoy tea.

Designed by: Pedro Bivar, Spain.

 

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