During our efforts to repackage and re-brand Herbal Mist Teas in 2011 at H2M, many concepts were created. This concept was one of the best executions, designed strategically to catch the eye of the consumer from a crowded shelf-space that many different iced teas share. Using black as a consistent neutral color through the line of flavors, while denoting each flavor with bright colors and high contrast, the goal was met.

Designed by: Craig Valentino, USA.