Designed by: Asprey Creative, Australia.

The Australian government lifted its ban on hemp for human consumption in November 2017 and the Monster Health Food Co. was one of the first to market with the Hemp & Be brand.

We positioned this brand to be an optimistic and positive one – a trusted ally and an inspiring leader in bringing this remarkably healthy food to Australian tables.

We created its name and packaging to support this positioning in a no-nonsense and vibrant way, keeping health benefits and usage suggestions front and centre.