Serenity is a Fictional Skincare Line created for my first unit of my second year at University. This project was created to give us a chance to chose an issue that we felt really strongly about. From this, we had to create a brand or campaign to support that and to spread awareness. The issue I was concerned about was how eczema was a known subject yet sufferers don’t know all the information needed to treat and care for their skin. Serenity was created to give awareness and help to consumers. I decided to go with a light coloured bottle to show the purity of the product.

Designed by: Krista Jadoo, United Kingdom.