Designed by: Stratedgy, India.

Happy Paws – Food for our canine friends, and a riot of colours for the dog food shelf.

1. Identity Creation – Happy Paws is an all-natural food brand made for our canine companions. The creators pride themselves on being dog-lovers who know the wants and needs of dogs better than anyone else.

2. Colour Story – Being a new brand in an old market, Happy Paws wished to differentiate themselves from the crowd and in accordance, we have used a unique design language for this space.

3. Icon Creation – The packaging subverts the norms of dog-food imagery, using low-poly illustrations and easily understandable icons instead of photographs. The language used is conversational and brief but caring, while each variant uses a different bold colour so as to be easily recognisable.

4. Illustration Creation – The packaging is designed to stand out on a market shelf and uses short, descriptive copy to educate the buyer in short time.