About the project

Faculty of Fine Arts of the University of Porto
BA Communication Design
Design I (year 2; semester 1)
Professor: Antero Ferreira
Student: Ana Marta Dias
2014/2015
Software: Illustrator
Keywords: branding, juice, smoothie, happy drop, calligraphy

As our second project for the unit of Design I, we were asked to create a caligraphic font, based off of an existing one. That font should later be used in a practical application of our choice, such as a poster, product branding, packaging… My starting point was the font Mf Kind and Witty, created by Misti’s Fonts (http://mistifonts.com/). I mantained the shape of the characters but decided to simplify them slightly, by eliminating some of the decorative elements and evening out the thickness of the stroke. By doing so I adapted the font a little more to my own personal taste, keeping it a little lighter and more versatile.

Final Result (Font)

Designed by: Ana Marta, Portugal.