For the extensive coffee assortment of various packaging sizes, Clormann Design developed a sticker label concept which transforms aroma bags, identical for all coffee types, into individually branded, appealing sales packages. This way, it is possible to produce the bags very economically while clearly addressing the client’s buying behavior at bag filling and final branding – supporting the coffee bean’s freshness, being able to fill and brand just at demand. The individual coffee types are numbered which is recapped in wording and furthermore differentiated by a clear color coding. The high-class nature of the asymmetrically punched front-side labels – refined by hot foil stamping and blind embossing – underlines the premium sophistication of the brand Hallingers and its product assortment.
 
 
 
Client: Hallingers Schokoladen Manufaktur, Germany
Design: Clormann Design, Germany
Creative Director: Marc Clormann
Art Director: Michaela Vargas Coronado (Epple)
 

 
“Hallingers Schokoladen Manufaktur (Chocolate Manufactory) is a premium blender of peak tea pleasures. For the extensive assortment of tea kinds – which are being packaged into uniformly embossed and printed tins – Clormann Design developed a sticker label concept which individually brands all tea types while transforming the simplistic tin into an appealing sales package. This way, it is possible to produce the tins very economically while clearly addressing the client’s buying behavior at filling and final branding – supporting the tea’s freshness, being able to fill and brand just at demand”
 
 
 
 
“The 40 tea kinds are firstly clustered into their product categories via 8 differentiating colors and then are receive their individual names within the respective category. All product details can be found on the reverse side, partially accompanied by illustrations.    An additionally applied seal of freshness in the respective sticker label color completes the overall impression. The high-class nature of the asymmetrically punched front-side labels – refined by hot foil stamping and blind embossing – underlines the premium sophistication of the brand Hallingers and its product assortment.”