Alicia Gray, the founder and head baker/maker of Gray Gardens, wanted to take her granola packaging to the next level. With increasing demand leading to high volume sales, she needed a solution to make packing her amazing product quicker and easier while maintaining, if not increasing, the quality of materials. We incorporated her beautiful new bags and designed a label that integrated with them seamlessly. An overhaul in color, paper and typographic details lead to a successful launch of her new look. More variations in her line-up of core flavors are on the way.
Art Direction & Design: Carissa Hempton
Gray Gardens Logo Design: Nadia Usmani