Designed by: Kimberly Paulus, England.

NOTE: This is NOT a concept project. This is live product packaging.

Glen Graeme Scotch Whisky is a top-shelf spirits brand and is the name behind two small batch products: a single malt whisky and a blended malt whisky. Both products are made in Scotland and sold exclusively as a private label brand for Astor Wines and Spirits in New York City.

Because the product is unique to a single store, it felt appropriate to base the packaging design on the architecture of the building. Astor Wines and Spirits resides in a beautiful nineteenth century Romanesque Revival style building, which was once the studio of leading typographer, Theodore Low De Vinne, and his printing company. The design’s custom dieline mimics the shape of the building’s perfectly arched windows, and the illustrations are based on the intricate ornamentations and complex patterns, but exaggerated in a baroque style to showcase the brand’s elegance and grandeur.

The butt-jointed tube continues the design of the labels and features an inner tube printed with gold ink, inside and out, giving the consumer a luxurious and surprising unveiling.