Design: Minh Tran & Thang Cuzen
Illustrator: Dusse Bui
Creative & Art director: Minh Tran
Account manager: Nga Anh

Based on the idea of “Cầm – Kỳ – Thi – Họa”, the Original Collection reminisces of the Vietnamese high society: Literature, Embroidery, Fine Art, Dance and Music. Each piece of packaging is a high definition scan of an original work of art made with traditional flair, and took weeks to complete.

Dusse Bui is an artist /illustrator /designer based in Hanoi. He wants to spend the rest of his life working with colors, rhythm of sharpe form, ideas and optimizations to create even more beautiful and wonderful things.

Direction is a multi-disciplinary agency based in Hanoi, Vietnam. They focus on branding, packaging & visual merchandising experience.

Gilli chocolate is a bean-to-bar artisan chocolate company committed to making great, wholly Vietnamese chocolates – from the beans and the machines to the team!