Designed by: Friends Studio, United Kingdom.
After a trip around New Zealand in a van called Freda and a realisation that peanut butter in the UK was far from the best it could be, a husband and wife team set out to bring better peanut butter to the shop shelves of Britain. Armed with a bunch of local and natural ingredients, Freda’s approached Friends to brand and package their delicious new artisan product.
The final format shows off the handmade product and the seal adds that “ooo” factor to opening a new treat for the first time. The range is designed to sit well together on the shelves, while each flavour is easily differentiated through the bold colour palette and small “doodle” style illustrations of the ingredients that tie-in with Freda’s ethos of using natural and locally sourced ingredients wherever possible.
Having launched at a couple of local Christmas markets, Freda’s are now a staple at many of Cornwall’s food festivals and have also earned their place on the shelves of some of the best Cornish food suppliers in the county. So grab a jar, grab some toast (or maybe just a spoon!) and treat yourself to some better peanut butter.