Fitt Foods approached us to design a range of Whey protein for males and a separate one for females. We used the product title ‘Whey’ and came up with His Whey and Her Whey. We wanted to give the whey protein range a real modern feel to the design and move a way from the what everyone else in the protein market is currently doing with the thick bold type faces and scientific artwork. We kept in line with the brand theme of clean and simple products and came up with this brand image. Using only two colours we were able to come up with a Brand image that we believe will stand out on the shelves.

Designed by: Kam Chana, United Kingdom.