Agency: AVC
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Description:

Family traditions of home Icelandic cuisine. Development of trout and salmon packaging for Belvneshrybtorg
“Family Traditions” is a new line of delicatessen fish, created according to the best recipes of home Icelandic cuisine.
AVC developed the packaging design, created and visualized communications that reflect the benefits of the product.
The basis was the natural motifs of the northern island. A minimalistic illustration in the Nordic style seems to tell us a story about the northern country and rhymes with graphics on the logo-emblem.
The image of a cozy house, the name «Family Traditions», unlimited spaces and the natural texture of craft paper – everything works to create a unique character