The society is becoming more and more health conscious and parents are getting more accurate in finding health conscious choice even for their children. Exotic Snacks now wants to develop a concept that will attract health-conscious parents and also attract children. The mission is to develop a concept for children 1-12 years old who fit into the new health-conscious lifestyle, create packaging designs which do not lie about its content and that can become a natural alternative to unhealthy candy.

The concept I created is done on a colorful foundation, I have made a mascot for each package and made the leaves, bamboo and fruit / berry elements. I found inspiration in Asia and particularly Japan to find sense in color & shape. Everything is done in the same handmade style that’s made to give a naive and playful feeling.
My goal was to develop packaging designs that should be experienced playful at the same time as there should be a focus on the natural ingredients they contain. It must seem like a given alternative to other sweets for both children and parents.

Designed by: William Sörqvist, Sweden.