Agency: The Branding People
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Description:

Ergō is a new brand that offers an innovative line of orthopedic pillows focused on comfortable and relaxing solutions. Their form defines their function, hence providing results for those looking for holistic well-being experiences or for those hoping to relieve pain associated with bad posture. tbpmx created a concept that revolves around the idea of having a cloud in your home, referring to the comfortableness, coziness, and softness of a pillow. Therefore a dreamy and contrasting color palette conformed of cool tones was curated, along with a puffy logotype that alludes to the overall concept. To support the main assets, an iconographic universe was developed which affirms to its audience why Ergō is the best choice.