Empatía STUDIO were asked to re-design the visual identity and packaging of a cakes’s House based in Salta, Argentina. El Gauchito Salteño’s products are the traditional argentinian food, known as “alfajores.”
 
 

 
“Our goal as brand developers was to recreate the personality of the brand, which was being not reflected by its old identity. For this, we developed a new colorful system, where the products could be combined with modern and powerfull colors and elements. We synthesized the logo, making it more appeal and modern. Hope you enjoy this new branding, as much as we enjoy designing it.”
Designed by Empatía STUDIO, Argentina