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Designed by: Stewart Manson, Canada.
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Eastside West is a casual weekend spirit that targets groups in their early twenties to mid thirties. This group likes to have gatherings at the park or a nice weekend BBQ. They commute via their vintage road-bike and/or retro vehicle. They’re hands-on, crafty, artsy, social media-junkie type people!
TARGET MARKET
Ages 25-35
Hipsters, People you live around East Van, Main St, and/or Gastown
APPROACH
For this project I created a spirit brand to design a series of labels for. The aesthetics include the brand name, logo, flavour, map of downtown east-side, and simple colour-tones relating to the flavour of gin. I was trying to capture a vintage, modern feel, one that can capture a wide range of age groups.
RESULT
A nice clean label that replicates a modern vintage style of gin, properly portraying Eastside Wests’ values and where they want to stand in the market.