Dugg DUGG is a new series of frozen yoghurt and fruit sorbets made by the traditional Norwegian icecream supplier Hennig-Olsen.We wanted to bring the easygoing freshness associated  with Frozen Yoghurt into the supermarket fridges, and focusing on the taste. The Dugg-logo was introduced as a separate brand in order to create its own connection in the costumer mindset, but still securing the link to the well known mother brand.
Designed by: Nina Helland Sortland, Norway.
 
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