Designed by: Forma Station
We were assigned the task of naming and designing the logo and packaging of an independent coffee roaster that also own a chain of exclusive cafes. There customers can purchase Drop In’s packaged coffee and enjoy a cup of the steamy drink.
The solution: Thus we came up with the name Drop In Coffee – a place you can casually stop by yet have a high quality coffee. Even more the logo mark itself plays on the pun of a drop in a cup.
We made unique illustrations for each of the places where the coffee grounds come from. Moreover there is a cup representing each of the countries – Ethiopia, Kenya, Peru and Columbia, that can be purchased individually or as a part of a gift set on place. Furthermore we developed the identity through the cups to go which also carry the illustrations. So do the bussiness cards in a more subtle way. The illustrations achieve a sense of individuality as a result making Drop In Coffee a memorable and modern brand.