Dorada and Dorada Frost are Cervecería CCU’s products, one of the most important breweries in Latinoamerica. The brewery improved the formula for a better quality beer. For this reason it was appropriate design a new image for the product, project which the design studio Red & Blue was in charge.

For the logo we designed a lettering based on the sans serif font used on the previous logo, the change was mainly add serifs to the letters to get a traditional image and remove the distortion which gave the letters a casual image.

For the seal that contains the logo the sans serif font was also replace for Copperplate and Copperplate bold for it’s classical influences and quality texts were added. For printing labels the standard label paper was replaced by golden and silver foil paper.

Designed by: Camila Candia, Chile.