Delipop is a delicious popcorn elaborated in the traditional way. The special feature about this snack is that is ready to eat without losing its great taste and quality. The aim of this project was to reflect this features trough the packaging and brand identity to enter in the Colombian market and reach to a young target. Under the concept handmade I develop a packaging range, where the typography and illustration of the ingredients became more important, reflecting the process of elaboration of each product and highlighting their different attributes.
Designed by: Diego Frayle, Spain.