Designed by: Camp + King, USA.
Camp + King gave the brand’s visual identity a more unique and contemporary look. The clean, bold, silk-screened aesthetic uses a splash of spot color. The abstract, hand-crafted designs are inspired by the fresh ingredients in Del Taco kitchens, including avocados, tomatoes and pinto beans, and elements from the brand’s SoCal roots, such as surfing waves and palm fronds.
The new designs will roll out across Del Taco’s packaging, in-store artwork, print, digital, and social assets this month. The style is uniquely Del Taco and mixes up the brand’s Mexican food ingredients and its Southern California roots.