The aim of the project was to redesign the identity and packaging of Danone Greek Yogurt introducing its new name “Danone Oikos”. The proposal preserves the most representative elements of the current pack, through the logotype turning the “O” into a bowl (brand icon) and keeping the blue color like a key color of the category. The white color of the background evokes the the traditional Greek architecture and gives quality to the product.
Proyecto realizado por: Diego Frayle y Maria Andrea Galindo
© Master in Packaging Design ELISAVA. Barcelona, 2014.
Designed by: Diego Frayle, Spain.
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